Posted on July 6, 2023
Tesla has announced changes to its referral program in the United States, offering increased incentives to both new buyers and those who refer them.
Under the updated program, buyers of new Model 3 or Model Y vehicles who use a referral code will now receive a $500 discount and three free months of Tesla's Full Self-Driving (FSD) capability. This is a significant increase from the previous offer of 1,500 credits, equivalent to approximately $125.
The rewards for referrers have also seen a substantial boost. Those who refer a new buyer of a Model 3 or Model Y vehicle will now receive 10,000 credits, worth approximately $1,000. This is five times more than the previous incentive.
Tesla's referral program has proven to be a successful strategy for the EV giant, incentivizing customers to promote Tesla products to their network, and these increased rewards are expected to further bolster this strategy. The program not only helps Tesla expand its customer base but also cultivates a community of brand advocates.
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