Posted on July 8, 2023
Tesla has begun displaying its Optimus robots at stores across North America, starting with its Manhattan store in New York City. This strategic move is part of the company's effort to stimulate retail performance by capitalizing on the interest generated by the humanoid robot at various expos and conferences.
The automaker believes that showcasing the Optimus robot in stores could help draw the public's attention to its vehicle lineup. The intriguing and advanced design of the robot is anticipated to incite curiosity among customers, possibly translating into increased interest in Tesla's other products.
Tesla's decision to introduce the Optimus robot displays follows a marked difference in the performance of their retail outlets in North America and China. Stores in China have been outperforming their North American counterparts, a trend that Tesla's Head of Automotive, Tom Zhu, aims to rectify. Optimus displays are seen as a key part of a strategy to enhance customer engagement in North American stores.
Tesla has noted in the past that the introduction of new, exciting products such as the Cybertruck led to a surge in demand for its other offerings. The company is hoping for a similar positive outcome with the introduction of Optimus robot displays in its stores.
It remains to be seen how customers will respond to this unique initiative, but it undoubtedly marks an innovative step in Tesla's marketing and retail strategies.
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