Posted on July 3, 2023
In a recent development, Tesla has announced a change in the standard color offering for its Model Y and Model 3 vehicles in North America. Midnight Silver is now the complimentary color option, replacing the previously free White color. Buyers who opt for the White color will now have to pay an additional $1,000.
This change only applies to the Model Y and Model 3 vehicles. All other color options and their respective prices remain the same. Furthermore, there have been no changes in the pricing or options for the Model S and Model X vehicles.
This shift in Tesla's color options underscores the automaker's ongoing efforts to streamline production and respond to market demand. By making this change, Tesla can potentially enhance its production efficiency, a critical factor given the global supply chain challenges that have been affecting the auto industry.
It's also worth noting that color changes like these have financial implications for customers, and this new development might influence their buying decisions. However, for Tesla, this strategic change could contribute to improved operational efficiency and profitability in the long term.
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